Selling on Your Website

What you get

Turn this on and your website has a real online store:

• 🛒 A Shop page with your products in a grid
• 🛍️ Customers click Add to cart, pay with their credit card, and we email them a receipt
• 💵 Money goes directly to your bank account (we never touch it)
• 📦 You sell physical things (and we collect their shipping address) OR digital downloads (and we email them the download link automatically)

About 15 minutes to set up the first time. Then adding a new product takes about 30 seconds.

What does it cost?

• Free to turn on. No monthly fee from us.
• 2.9% + 30¢ per sale goes to the credit card processor (either Stripe or Square — see below).
• We take $0 per sale. We don't add a markup or transaction fee.

So on a $20 sale you get $19.12 in your bank. That's it.

The setup, in 4 steps

Step 1 — Turn on the Shop addon (30 seconds)

1. In your dashboard, click Addons in the left menu
2. Find the Shop card
3. Click Enable

Your site now has a /shop page (showing "No products yet" — we'll fix that in a minute) and a "Shop" link in your menu.

Step 2 — Connect a credit card processor (5-10 minutes)

You need an account with a credit card processor — they're the company that actually takes the buyer's card and puts the money in your bank. You only have to pick one. We support two:

Stripe (recommended for most)

• Works basically everywhere in the world (50+ countries)
• Free to set up; takes about 10 minutes (they need your business info + bank account for payouts)
• Money lands in your bank every couple of days
• If you don't have an account yet, we walk you through creating one
• Full walkthrough: Setting Up Stripe

Square (better if you also sell in person)

• US, Canada, UK, Australia, Japan, Ireland, France, Spain
• Free to set up
• Money lands in your bank by next business day (faster than Stripe)
• Same Square account works for online (this) + in-person sales (with their card readers) — one dashboard for everything
• You must sign up at squareup.com first, then connect — we don't create the Square account for you
• Full walkthrough: Setting Up Square

If you genuinely don't know which to pick, go with Stripe. If you also sell in person at events / a physical store, Square is the better choice.

To connect:

1. From the Shop management page, click Connect Stripe or Connect Square
2. Go through their setup (you'll be on their site for a few minutes)
3. When they say "all set," they'll send you back to your dashboard with a green "connected" banner

You're now ready to add products.

Step 3 — Add your products (~30 seconds each)

1. On the Shop management page, click Add Product
2. Fill in:

- Name — what shows on the product card (like "Lemon Cake") - Description — optional details about the product - Images — optional but recommended, up to 10 per product. The first one shows as the main photo on the shop page - Price — in US dollars (e.g. 29.99) - Digital product checkbox — leave it off for physical items. Tick it for downloads (PDFs, music, e-books). When ticked, you'll be prompted to upload the file

1. Click Add Product

The product appears on your live shop within about 30 seconds. Test it by visiting your /shop page in your browser.

For physical products: you'll also want to configure which countries you ship to under the Settings tab. By default we ship only to your home country.

Step 4 — Try a test purchase

Before you tell customers, buy one of your own products to make sure everything works:

1. Open your shop in an incognito (private) browser window
2. Add a product to cart → click Checkout
3. Use your real card and complete the purchase
4. You should see: a green "thanks for your order" banner, a receipt email, a new row in your Orders tab

If everything looks right, refund yourself from Stripe's or Square's dashboard (no fee for refunds within 30 days). Now you're ready for real customers.

Selling digital products (downloads)

If you're selling PDFs, music files, e-books, software, etc.:

1. Tick the Digital product checkbox when adding a product
2. Upload the file (up to 10 files per product, 100 MB each — a video course can have multiple files in one bundle)
3. Set the price like normal

When a customer buys:

1. They pay through Stripe/Square (no shipping address collected for digital products)
2. We email them a download link automatically (good for 7 days)
3. If they lose the email or the link expires, you can click Resend download link on their order row — they get a fresh email

How customers experience your shop

1. They land on yoursite.com/shop
2. They see your products in a grid
3. They click Add to cart on what they want
4. A cart slides in from the right; they can adjust quantities or remove items
5. They click Checkout — taken to Stripe's or Square's secure checkout page
6. They enter their card and address
7. After paying, they're sent back to your shop with a thank-you banner
8. They get an email receipt from Stripe/Square

How you handle orders

1. New orders show up in Dashboard → Shop → Orders within about 30 seconds of purchase
2. You also get an email notification ("New order on yourshop.com!")
3. For physical products: you see the shipping address — pack and ship from your end
4. For digital products: the customer already got their download link automatically — no action needed

Refunds, sales tax, disputes

We don't handle these — your credit card processor does:

• Refunds: Open the order in Stripe or Square Dashboard → click Refund. Full or partial, processed in 5-10 business days
• Sales tax: Stripe has paid Stripe Tax (it handles US state tax, EU VAT, etc.). Square has free built-in US sales tax. Set up in your processor's dashboard
• Disputes (chargebacks): Your processor handles these. They'll email you if a customer disputes a charge

Refunds automatically update the Orders tab in your dashboard (status flips from "paid" to "refunded") within about a minute.

Optional features

Inventory tracking. Set a stock count per product. When stock hits 0, the product shows as "Sold out" and customers can't buy it. Useful for limited editions, made-to-order items, or anything where overselling is bad. Leave inventory tracking off for unlimited items (most digital products, services).

Discount codes. Stripe shops only (for now). Make codes in Stripe's dashboard → they automatically appear in checkout for buyers to enter.

Multi-photo product pages. Upload up to 10 photos per product. First photo shows on the grid; others are stored for product detail pages (coming soon).

Common questions

"How much does the shop cost me to run?"
Nothing from us — we don't charge a monthly fee or per-sale fee. The 2.9% + 30¢ goes to Stripe or Square (whichever you picked). On a $20 sale you get $19.12.

"Do I need a business license?"
Yes — Stripe and Square require you to register as a business or sole proprietor before they let you accept payments. They walk you through it during their signup.

"Can I sell internationally?"
Stripe: yes, to 50+ countries (you control which on the Settings tab). Square: only in their supported countries (US, Canada, UK, Australia, Japan, Ireland, France, Spain).

"Where do payouts go?"
Whatever bank account you give Stripe/Square during their setup. We never see or hold the money.

"My product isn't showing up after I added it"
Click Rebuild Shop on the management page. We don't auto-rebuild after every change because some sellers like to stage a batch of changes before pushing them live. The rebuild takes about 30 seconds.

"A buyer paid but no order shows in my dashboard"
Wait 60 seconds and refresh. Stripe/Square sometimes take a moment to notify us. If it's still missing after a few minutes, email support@siteglowup.ai with the customer's email and we'll find it.

"How do I turn the shop off?"
Addons → Remove on the Shop card. The /shop page disappears, the menu link is removed, but your products and orders are kept (in case you turn it back on later). You can also just leave it on with no products — visitors just see "no products yet."