Adding a Blog to Your Website

Why have a blog?

A blog gives Google new reasons to send people to your website. The more good content you publish, the more places you show up in search results — and the more chances someone discovers your business.

Even if you don't think of yourself as "a blogger," a few posts a year about your work (a recent project, a how-to guide, an answer to a common customer question) is genuinely valuable.

Three ways to fill it: write yourself, bring posts from an old site, or have them written for you. Pick one or mix all three.

Step 1 — Turn the blog on

1. In your dashboard, click Addons in the left menu
2. Find the Blog card
3. Click Enable

Within a few seconds, your site now has a /blog/ page and a "Blog" link in the menu. Visitors can find it; right now it just says "no posts yet."

(Free — no extra charge beyond your normal subscription.)

Step 2 — Manage your blog

Click Manage on the Blog card. You'll see three tabs:

Tab	What it does
Posts	Write, edit, publish, and delete posts
Import	Pull blog posts from an old website (if you have one)
Auto-Write	Have new posts written for you based on your business

Bookmark this page if you'll be using it often.

Writing a post yourself (Posts tab)

1. Click New Post
2. Fill in:

- Title — what your post is called - Content — your post (you can have headings, paragraphs, lists, links, and images, just like Word) - Hero image — upload a featured photo, or skip it (one can be generated for you when you publish)

1. When you're done:

- Click Save as draft to save without publishing (good for working over multiple sessions) - Click Publish to make it live immediately

Each post gets its own URL automatically — a post called "Summer Specials" will live at yoursite.com/blog/summer-specials/.

The blog page automatically matches the rest of your website's style — same colors, fonts, header, and footer. You don't have to design anything.

Importing old posts (Import tab)

If you had a website before with a blog, you can bring those posts over instead of writing everything from scratch.

1. Click the Import tab
2. Click Discover posts — we look at your old website and list every blog post we can find
3. Tick the ones you want to import (or Select all)
4. Click Import selected

Each imported post is rewritten to match your new website's style, automatically. They arrive as drafts — review them, edit anything that needs touching up, then publish.

Cost: $1 per imported post. Your free changes cover them first; you see the total before confirming.

You can close the tab and come back — imports keep running in the background, and the Posts tab updates as each one finishes.

Having posts written for you (Auto-Write tab)

This is the "set it and forget it" option. Describe your business, set a schedule, and posts are written for you automatically — complete with featured images.

Setting it up

1. Click the Auto-Write tab
2. Describe your business — say what you do, who your customers are, and what topics you want covered
3. (Optional) Add topic ideas — type up to 50 specific topics you'd like written about, or skip this and let topics be picked for you
4. Choose how often — weekly, every two weeks, monthly, or only when you click "Generate Now"
5. Choose what to do with new posts — publish them immediately, or save as drafts for you to review first

Writing a good business description

The more you say, the better the posts sound. Examples:

Good description:

We're a family-owned Italian restaurant in Austin, TX. Our customers are local foodies and families. Write about Italian cooking tips, seasonal ingredients, our connection to the community, and behind-the-scenes stories from our kitchen.

Vague (worse results):

Restaurant blog

The good description supplies: who you are, where you are, who reads, what topics. Now the posts will sound like a real Austin restaurant owner, not a generic content factory.

Topic ideas (optional)

If you have specific things you want written about, type them in:

• "5 tips for cooking the perfect pasta at home"
• "What's in season this fall: ingredients we're excited about"
• "Meet our head chef Maria — her story"
• "How to pair wine with Italian food"

The queue is worked through one topic at a time. When the queue is empty, fresh topics are chosen for you based on your business description.

Generating one post right now

If you don't want to set up a schedule, just click Generate Post Now. One post is written for you and saved as a draft to review and publish.

Cost

• $1 per post — covers the full article + the generated featured image
• Free changes cover it — your 5 free changes are used first
• No charge if generation fails — you're only charged for a post that actually generates

A note on written-for-you content

Written-for-you posts are a great starting point, but they don't have your personal voice or specific stories. Two ways to think about this:

• Set-and-forget: Just let posts publish directly. They're reasonable, you fill the blog with content, Google sees the activity. You don't have to think about it.
• Review-then-publish: Set posts to save as drafts. Skim each one when you have 5 minutes. Tweak the parts that need a personal touch. Publish. You get fresh content with low effort but more polish.

We recommend "Review-then-publish" for most businesses — your customers can tell when a blog post is purely machine-written, and a 2-minute edit makes it sound like you.

Common questions

"How much does the blog cost?"
The blog feature itself is free (included with your subscription). The only thing that costs anything is content: importing an old post or generating a new one is $1 each. Your free changes cover them first.

"Do written-for-you posts hurt my SEO?"
Google's current stance: content that's actually helpful is fine. Just-spam-the-blog-for-keywords content is not. Here, posts are written about your actual business — that's the helpful kind. Best practice is to review and polish if you have time.

"Can I write a post once and have it apply to multiple categories?"
We don't have category tags yet — every post just shows in the chronological list on /blog. If you need categories, email support@siteglowup.ai and let us know how you'd want them organized.

"What if I want to remove the blog?"
Go to Addons, click Remove on the Blog card. The blog page disappears, the menu link is removed, but your posts are kept (in case you change your mind). Re-enable any time and everything comes back.

"Can I have multiple authors?"
The blog doesn't currently show author names by default, but you can mention the author at the bottom of each post. If you need proper multi-author support, email us — we can prioritize it.