Seeing How Many People Visit Your Site

What you can see

Built into every site, free, no setup. Open your dashboard → click Analytics in the left menu. You'll see:

• 👥 How many people visited — over the last 7, 30, or 90 days
• 📊 How many pages they looked at — total, plus your top pages
• 🔍 Where they came from — Google? Facebook? A friend's link? Direct (typed your address)?
• 🌎 What countries they're in — useful if you're trying to grow in a particular region
• 📈 Whether traffic is going up or down over time

That's the basics. For most small businesses, this tells you everything you need to know.

Where the data comes from

We watch what pages people load on your site and count them up. There's no tracking pixel, no cookies, no third-party service watching your visitors. Your visitors don't see "this site uses cookies" banners; ad-blockers don't hide them from you.

The trade-off is the data updates once a day (not in real-time). For most businesses that's fine — you're not making decisions minute-by-minute. If you need real-time stats, see the Google Analytics section below.

Heads-up: first 24 hours

If your site just went live, you'll see an empty state on the Analytics page. We need at least one full day of traffic to show you anything. Come back tomorrow.

Want fancier analytics? Connect Google Analytics

If you want real-time reporting, conversion funnels (e.g., how many people who visited the Products page ended up buying), or audience segmentation (looking at different groups of visitors separately), connect your own Google Analytics account:

Step-by-step setup

1. Open analytics.google.com in a new tab and sign in with your Google account
2. If you don't have a Google Analytics property yet, click Start measuring and walk through their setup wizard. Use your business name as the property name.
3. Once it's set up, find your Measurement ID — it starts with G- followed by letters and numbers, like G-ABC1234XYZ. (Look in Admin → Data Streams → click your site → it's near the top.)
4. Copy that ID
5. Come back to your dashboard → click Analytics in the left menu → click Connect Google Analytics
6. Paste the Measurement ID → click Save

That's it. Google Analytics starts collecting data immediately, and we automatically add tracking to every page of your site — including any new pages you add later.

After connecting, your Analytics page shows a View in Google Analytics button that takes you straight to Google's dashboard.

Can I use both?

Yes — connecting Google Analytics doesn't turn off our built-in analytics. Some businesses like having both as a sanity check. There's no extra cost either way.

Common questions

"How accurate are the visitor numbers?"
Built-in stats are very accurate (server-side counting, ad-blockers can't hide visitors from us). Google Analytics undercounts a bit (10-30%) because some visitors block their tracking script. Both are fine for general trends; built-in is better for exact numbers.

"Why does my visit count differ between built-in and Google Analytics?"
Because of the ad-blocker thing above. Don't worry about it — pick one as your source of truth.

"Can I see what each individual visitor did?"
No — neither version tracks individuals. They show aggregated stats (totals, averages, breakdowns). For individual tracking you'd need a specialty tool like Hotjar or FullStory, which we don't currently integrate with.

"What about heatmaps or session recordings?"
Not built in. If you want them, use Hotjar or Microsoft Clarity (free) — you'd add their tracking script to your site as a custom code injection in Settings.

"What about an analytics dashboard on my phone?"
The dashboard works on your phone — open it in your phone's browser. Google Analytics also has an iOS/Android app if you went that route.